![]() The digital content featured on those machines is updated using the Hawkr system. The aim is to confirm a business model based on installing Necta’s free standing Opera Touch machines front-of-house for the use of customers. Lidl France, which operates 1,500 outlets, has started a trial process in several stores. ![]() Over the last 12 months, Evoca and Hawkr have combined on a growing list of projects across the Channel, including a national project with a well-known supermarket chain. It’s an innovation that comes to the UK having been tried and tested on Evoca machines in France. On top of that, the businesses in which the machines are installed can use the screens as virtual notice boards to communicate with both staff and visitors.’ By ‘digital content’, I mean menus, special offers and other promotional information. ‘Basically, our business is digital signage and the remote management of digital content in vending. Hawkr Founder Chris Davison takes up the story: ‘We came into the world of vending about 2 years ago’, he said. The Hawkr system is available now, factory-fitted, in the sector-leading freestanding Evoca machines Canto, Canto Touch and Opera Touch. Where there are five or more machines on a single site that need to have the same media content, that’s a real improvement in efficiency.’ Hawkr’s web-based management system allows remote access from anywhere there’s an Internet connection, enabling instant updates to multiple machines at the same time. ‘By teaming up with Hawkr we can now give operators and brands the unprecedented opportunity of taking maximum advantage of the high-definition LED monitors that come as standard on our machines. ![]() ‘This is the innovation that many stakeholders in the vending industry have been waiting for’, Evoca UK Technical Director Craig Jukes said. Well, that’s all history because from now on, you can order your new Evoca machines with the superb Hawkr system on board and ready to go. Evoca machines: We’ve all heard the operators and end-users grumble: ‘it’s all very well to have machines with fantastic HD media screens, but when you have to update the content on every individual machine with a USB stick, it’s more trouble than it’s worth.’ ![]()
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